Jefferson and Grace are UK based serial entrepreneurs and need an expressive, inclusive and premium brand identity developed for their new make-up subscription service to breakdown the barriers of gender binary focused consumer brands.

The Brave targets Gen Z and is a celebration of individualism and freedom of expression. It is a forward-thinking brand that sparks conversation and creates excitement amongst a multitude of cultures and communities. — Because the bravest thing you can do, is being yourself.

Branding, printing, e-commerce, packaging, signage, storefront