Hunter
CAMPAIGN
Hunter
Walk in their shoes
Brief
Hunter is a progressive british heritage brand founded in 1856 renowned for it’s original iconic boot. Hunter is looking for a fresh campaign to help increase awareness and change perception of a significant global issue.
Proposal
The world is facing a global phenomena of an aging population as people are living longer and having less children. Although everyone wants to live longer, few of us look forward to getting old. Oftentimes, loneliness and irrelevance in old age can define our lives and have a significant impact on our wellbeing. Our mission is to proactively encourage families to spend time together in nature where you can fully appreciate eachother in the beauty of life.
Student Project
Printing, e-commerce, signage, storefront
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